Something to do with dying

Facebook Ads for your church 6 steps

Hopefully by now your church has a Facebook Page. Hopefully by now your church is posting to it regularly.

Rather than spend this post arguing whether you should or should not advertise on Facebook I will leave you with one number.  699 million.  That’s the monthly active number of Facebook users. You may say that the people in your church don’t use Facebook, but there are people around you who don’t go to your church, they know nothing about your church and they use Facebook.  I believe some of those people feel some need to go to church on Easter, so let’s get them connected to you and eventually in your door.

How to Run a Facebook Ad:

1.  Make a Facebook Page for your church and post to it weekly.  Hopefully you have already done this.  Make sure you get as many people to like your Page from your church as possible.

2. Go to .  Personally, I like advertising your Facebook Page and not posts or your website.  This way when people click on your ad they go to your Facebook page.  If they see an active alive place, then they will “like” it and become connected to your church. Later, when you post pictures and activities they are likely to see it.

Advertise on Facebook (1)

Because people will be taken directly to your page, it’s important to have your Easter service times posted prominently to your page.  When you hover over any post on your page you will notice that you can “pin to top.”    This will let visitor see your service times and special events or plans as soon as they get there.

3.     Select the page you want to advertise. Next you will see a screen asking you to upload images that are 600×225.  Here is one for you.  There are more at the bottom of the post. (Use all you want just comment and tell me on this post if you use them.)  

Something to do with dying

 4. Add text to your photos.  You will notice the headline of your Ad is the name of your Page.  You can now add text to the ad of up to 90 characters.  You can now see a preview that looks something like this.  Notice if you upload multiple images then they will change for your viewer, but the text will stay the same.

Ad Set Summary

5. Now pick who you are targeting with this ad. I like to pick the circled areas below.  Here I have said I want people who live in Maumelle who are over 18 and are not connected already to the page to see this.

Play Facebook Family Fued.   You see a field labeled “interests”.  This is my favorite part of running ads.  Just like in Family Feud ask this question, “People who like my church also like________.”  Fill the interest field with what goes in that blank.  You will then see your potential reach rise or lower.

Here you can use Facebook’s data on it’s users to target your ad to people who like things that people who might want to go to your church like.  Examples for Episcopalians who I have worked with: Episcopal Church, NPR, Downton Abbey, Democratic Party.

I am sure you can think of more, but be creative and honest.  Sure people might like the Bible and Jesus, but they are probably more likely to like certain television shows, political parties, action groups or books on Facebook.  Think of big things that a lot of people like.

Advertise on Facebook (2)
Don’t worry if you click on these pictures it will open in a new window so that you won’t lose your place.


6.  Now you have to set your budget.  All of this is changeable, and you might find a way that works better for you, but this is how I pay for these.

I am a bit conservative so I like to choose a “Lifetime Budget”.  I also like to “Bid for Clicks” and I like to manually set my bid price.  (See the red circles below to set these settings.)    4/17/2014 EDIT:  I was getting as many clicks as I liked so I switched it to Automatically optimize to get more clicks.  This charges you a higher variable per click, but after changing that I started getting more clicks. On average I am paying 80 cents per click) 

With these settings I know that once my budget runs out Facebook will pull the ad. This also lets me know that I am only charged for the people who click on my ad.

2  Advertise on Facebook There you go.  6 steps to advertising on Facebook.  Ask questions in the comments and tell me if this works for you.

Here are the other images for ads free of charge.  Just right click on them and save them to your computer to use them.  If you use them, tell me in the comments.  I just like to know where they are.


Something to do with dying SorryEasterBunny Facebookadpeeps Facebookad 2




15 thoughts on “Facebook Ads for your church 6 steps

    1. I definitely was going for “cutesy” that being said tanks for your comments. One of the reasons I made multiple was so that people could pick and choose one. I was making some for my church and realized as I was doing it that I should share them and some more people might want to use them.

  1. Thank you! I have been wondering about this and now I have something to email others. I had thought that Facebook Page engagement was going down due to algorithm changes (Facebook wanting Pages to pay for views) so I am not sure I 100% agree with the “send them to your FB page” strategy but I am grateful to learn more about how ads work!

  2. Ok! I got the rector’s blessing and took the plunge today. Used two of the banners you made (more authentic Easter) and my ad is waiting for approval. And, when I examined the other options, I agreed with you that Page likes were the way to go. Heartfelt thanks, I don’t think I would have done this without your step by step tutorial.

    1. That’s great. We have had 28 clicks and 7 new likes to our page. Our page admin has sent a welcome message to each of the new likes with our service times also. I will update you all on if anyone shows up on Sunday. So far total cost has been 28.00. The picture of the bunny with three eggs hasn’t gotten any clicks. The picture of the peeps and chickens has gotten the most with 16 clicks and 3 likes.

  3. And the report: we used just the two chick images. One of them (many chicks) got zero clicks. The other one (just one chick and one peep) got all the clicks. Spent $19.97 (of our $20 lifetime budget) and garnered 10 new Page Likes. We are overrepresented on people over 45 according to FB demographic data so I targeted people under 50 for the ad. We did not send a welcome message to new likes, that is a good idea for the future though. We were a little overwhelmed with how many folks showed up for Easter and there were enough new people that it was impossible to spot anyone who came through the ad. That’s the only drawback – we could not tell if anyone took action in terms of actually coming to one of the services.

    It was a GREAT experiment. We definitely learned from it. Thanks so much for the tutorial.

  4. I have a FB page for our church and update it when we have EVENTS, Are there any FREE FB AD options? and if so, how can we use them to at least target a specific city/state? Thanks for your input—we only have about a $30 budget a month for FB ads since we are church of about 25 and most do not use FB unfortunately. What does “lifetime budget” actually mean??

  5. We are using them all except the Dying one. I like them they are just slightly Cheeky. Not what you would expect from a church. The dying one I really like but it’s just a bit over the top for us.

  6. Do you have any recommendations for creating the audience around an ad on Facebook? I wonder what is the best way to create one?

    1. That is my favorite part. I call it “What do people who are Episcopalian but don’t know it like. So some of my personal favorites. NPR, Downton Abbey, Wine, Liturgy. Think about what the people already in your church like and know that other who share those same likes will be more likely to stick around.

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